Well, the old Inn has now become the "Sierra Nevada Lodge". It's going through a re-birth. A family in LA decided to pour a bit of themselves into the place and they've done a great job of creating an "old meets new" vibe.
And, I'm a developer at heart. I look at things as they are and can't help but envision what they could be. My wiring just screams... "what's the current condition?" and "what's the desired condition?" And then, "What are the action steps to get there?"
With the Inn I can see evidence that all kinds of good marketing questions have been asked and answered...
- Who is our target market?
- What is important to them?
- What are we attracting them from?
- What is our unique value proposition?
But I can also see how a team of people have come together to climb a big mountain. This place was tired. And they've poured themselves into it. I've talked with their sales staff, the front desk staff, the housekeeping staff and to a person they own this place. They may be employees to the outside observer, but inside, they are owners. Kudos to all the new owners.
Sometimes it may seem easier to tear it all down and start over. Wouldn't we all like to do that with our lives sometimes? Harder to re-define, re-purpose and re-create ourselves into who we want to be.